Launched in Canada in 1992, AIR MILES® is Canada’s largest coalition loyalty program with over 170 brand name sponsors including Bank of Montreal, Sobey’s, Shell Canada, Safeway, Metro and online partners such as and eBay. Consumers collect AIR MILES® reward miles from sponsors, which can be redeemed for a multitude of reward choices, such as travel, entertainment, home electronics and gift cards. There are currently more than 11 million active AIR MILES® collector accounts across Canada and approximately two-thirds of Canadian households participate in the AIR MILES® Reward Program. The AIR MILES® Reward Program is operated in Canada by LoyaltyOne, Co., the parent company of which is Alliance Data Systems Corporation, an NYSE listed company.

With an AIR MILES® Collector Card, participants can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and more.

By offering AIR MILES reward miles as an incentive, participating sponsors help get customers closer to the rewards they want.  This helps the sponsors to attract new customers, boost sales and drive repeat business.